As the European Commission continues to compel businesses to achieve a quota of 40% women on corporate boards, business schools and professional services firms are challenged to help. At the same time, they may be struggling to meet the threshold themselves. At this October’s International Executive MBA conference in Madrid, over 200 business school discussed how they can attract more female students (on average hovering at 27% or less). Discussion led by University of Notre Dame’s Associate Dean, Katherine Spiess, and Executive Core’s CEO, Barbara Singer, participating academic leaders not only agreed with the premises but they also raised the bar – proposing 50% female by 2030. There is no one right way to encourage women to invest in their education, but it’s clear that conversation is an important tool. Notre Dame self-produced a video to encourage more women to pursue both their education and executive roles.

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